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"The more control you have over your life, the more responsible you feel for your own success...or failure." Arthur Brooks

​These values collectively shape the donor's intent and guide the Foundation's future:

  • Personal freedom and limited government control: Bill Reynolds believes in personal freedom with minimal government intervention. The Foundation values individual autonomy and self-determination.

  • Personal responsibility and hard work: Bill Reynolds admires individuals who work hard and take personal responsibility for their actions.  The Foundation places a premium on personal effort and accountability.

  • Pursuit of happiness and personal fulfillment: Bill Reynolds believes in the pursuit of personal happiness and fulfillment for oneself and others. The Foundation values effort and persistence in the pursuit of happiness and personal fulfillment.

  • Appreciation for the founding principles of the United States: Bill Reynolds holds a deep respect for the U.S. Constitution and the principles of life, liberty, and the pursuit of happiness, as outlined by the Founding Fathers. The Foundation appreciates the wisdom of these principles and attributes America's success to them.

  • Support for free market system and entrepreneurship: Bill Reynolds values the free market system. The Foundation's funds come from a business that operated under free market principles and within the free enterprise economic system.

  • Focus on education and learning: Bill Reynolds values the importance of education and supports educational institutions and organizations that teach free market principles and economic systems. The Foundation supports and encourages continuous learning and personal development.

The S.W.E.A.T. Pledge.

If you want to understand the values and work ethic of Bill Reynolds, we encourage you to read Mike Rowe's S.W.E.A.T. Pledge. 

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